Netflix is increasing prices again. Here’s how your subscription will be affected
Netflix has announced it will increase prices for several of its plans in the U.S. and outside the country.
The streaming service revealed Jan. 21 its plans to bump the cost of multiple plans.
- A commercial-free, standard plan will jump from $15.49 per month to $17.99
- A standard plan with commercials will go from $6.99 per month to $7.99
- A premium plan will bump from $22.99 per month to $24.99
The new price points should take affect in the next billing cycle. Prices will also be raised in Canada, Portugal and Argentina.
Netflix, which did not raise prices in 2024, told shareholders on Jan. 21 that revenue grew 16% last year, while it added more 19 million paid memberships in the last quarter of the year to surpass 300 million subscribers. The streamer also enjoyed more of a presence with live events, including the Logan Paul-Mike Tyson fight, coverage of “WWE Raw” and a pair of football games it carried on Christmas Day.
“When you’re going to ask for a price increase, you better make sure you have the goods and engagement to back it up,” said Netflix co-CEO Ted Sarandos said during the company’s Jan. 21 investor call.
Netflix hasn’t increased its standard plan without commercials since 2022. Its premium plan hadn’t had a boost in cost since 2023.
Netflix will also try to stop password sharing. Subscribers can add extra members to their accounts for a fee that is less than a new subscription. Adding someone to a standard ad-free plan will increase to $8.99, while the charge for extra members on a plan with commercials will remain the same.
Other streaming services have also charged more in recent months, with YouTube TV’s monthly charge recently soaring $10 more to $82.99 per month. Ad-free plans have also jumped: Disney+ also to $15.99 per month, while Hulu ticked up to $18.99 per month and Max increased to $16.99 per month.
